projects
goop.com legacy experience
- problem
- The legacy site was slow and missing the table-stakes features shoppers need to find and buy products easily.
- solution
- Improved site speed, Core Web Vitals, and accessibility across goop.com, and shipped new features that made it easier for shoppers to find products, often validating them through A/B tests.
- contributions
- Added category and price filters to make products easier to find
- Refreshed the fashion product cards
- Built a quick shop on product listing pages so shoppers can see key details, availability, and every product image without leaving the page
- Added a mini cart across the site, letting shoppers review and update their cart without interrupting their browsing
- tech
ReactTypeScriptStyled ComponentsNext.jsGraphQL
