projects

e-commerce replatform & redesign

problem
goop.com's aging architecture was holding the business back. Internal teams relied on engineering for everyday updates, and a slow checkout had long been a pain point for customers.
solution
Rebuilt goop.com on Shopify alongside a complete site redesign, with a headless front end built on Hydrogen, React Router, and Tailwind CSS. The new platform lets internal teams manage the site on their own and gives customers a much faster checkout.
contributions
  • Built site navigation and search, powered by Algolia's search and discovery
  • Developed product listing pages with filtering
  • Created modular components for building content pages like the homepage, about, and careers pages
result
Improved site speed by 41% and saved $250K by streamlining the tech stack and reducing engineering overhead.
tech

ReactTypeScriptTailwind CSSHydrogenReact RouterGraphQLAlgolia

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